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We’ve created the perfect pacifier - the lightest weight in its class, designed with a parent-bonding nipple, and a dedicated pacifier clip attachment hole, to leave the breathing holes for… well, you know, breathing.

Ready, set, eat! Introducing our expert-approved toolkit of mealtime essentials for baby’s first food and drink! This set is the perfect new baby gift and a parent must-have.

We’ve been told by thousands that our Wonder Bib is the best silicone baby bib they’ve ever used and it’s the only bib you need when your little one starts self-feeding.

Our baby teething toy is a silicone teether that will soothe sore gums and provide sensory stimulation. We designed this teether with one thing in mind: teething relief for baby that translates into peace and quiet for parents.

We’ve been told by thousands that our Wonder Bib is the best silicone baby bib they’ve ever used and it’s the only bib you need when your little one starts self-feeding.

This lovable bunny is a Jellycat favorite.

Water? Leaf it out!

Big ears, big nose, big heart.

King of the cuddles!

Will you say I do?

Stretchy fabric fits most all car seats, shopping carts, high chairs and nursing mothers. It can also be a trendy infinity scarf!

Our three-layer security blanket set is designed with baby’s comfort in mind. That’s why we created these loveys with ultra-soft, breathable fabric with just the right hint of stretch.

Meet the perfect swaddle—yes, it does exist!

Just the right size for self-soothing on the go!

Meet the blanket that can’t get kicked off!

Meet the blanket that can’t get kicked off!