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Peanut Penguin is flip-flopping across the ice, when she spots something buried in a pile of snow. It’s shiny, it’s beautiful… and it’s HERS! But what is it?

Sacha Snow Tiger loves exploring the great outdoors with her mama. When Mama tells Sacha that a wonderful thing is soon to arrive, Sacha is so excited. She simply can’t wait, so she rushes outside to look for it.

Amuseables Ruler is never more content than when things line up perfectly. Angles. Ratios. Windows. It’s no wonder he’s studying to become an architect!

Dear friend, It’s lovely to have cake on your birthday – but the fun doesn’t need to stop there! Big or small, every moment deserves a slice of joy. Completed your to-do list? A random Tuesday? Let’s celebrate it.

The Amuseables Sun Soother is a bundle of warm cuddles, rolled up and presented in a Baby Jellycat grosgrain ribbon. Both golden sun and soother are made with the softest recycled fibres.

Allexi Alligator is head chef at Gator’s Gap: a celebrated (and entirely meat-free) diner nestled in the Louisiana marshland.

This little pouch is inspired by the most popular teddy bear Jellycat of them all, Bartholomew Bear!

Brave and full of heart, he’s always 200% there for his friends – and now you can take him wherever you go.

Say hello to the softest sidekick (and must-have fashion accessory): the Peanut Penguin Pouch.

Moles love to DIG and DIG and DIG for treasure! And when they find treasure, they ALWAYS share it. One day, Muswell Mole finds the most beautiful piece of treasure he’s ever seen… a shiny, golden acorn.

Amuseables Treasure Chest is full of tales and treasures from across the seven seas and beyond!

Ginger, the Courageous Kitten isn’t scared of anything, except the dark. Join Ginger as she hunts for her special blankie, overcomes her fear, and learns about being courageous in times of need. The perfect bedtime story with stunning illustrations.

Patchly Puppy has The Pick of the Sticks in this new story. The kindest of pups knows the best toy of all is a stick, and is looking for the perfect stick to play with, all with the help of his friends.

The Bashful Silver Bunny Blankie combines our most loved Bashful Bunny character’s long lop ears, pink suedette nose, embroidery eyes and soft squashy paws with a blankie made from the same cloud soft, silver-grey coloured fur in recycled fibres.

Introducing the delightfully soft and snuggly Bashful Black & Cream Puppy Blankie.

Introducing the delightfully soft and snuggly Bashful Fox Cub Blankie.

The Bashful Fox Cub Comforter is a portable patch of softness. This characterful cub has been designed to comfort with squashy paws to hold onto and an un-stuffed tummy to hug.